Evaluation Q5
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Research on institutional logos
This is a selection of institutional logos from various mainstream film companies. One thing that is immediately made apparent is that they are all animated logos. This is so the company can make a statement about who they are and having these high quality animated logos shows how big the company really is. Logos like these take a lot of skill to make so an animator would need to be hired to make these. Due to how these logos reflect on the company, the cost of hiring an animator can be justified. Compare those to Film 4, which is a British independant film company. Granted, this is probably one of the more well off of the independent film companies due to them being a subsidiary of the Channel 4 TV network, but they are still very much an independant film company. This is also a moving logo, but this isn't animated. It is filmed live using a panning shot and parts of the logo have been strategically placed to create a perspective illusion. This is similar to Cha