AS Media Studies Adam Scholz

[You may need to pause to read what has been written]

[You may need to pause to read what has been written]

This is a selection of institutional logos from various mainstream film companies. One thing that is immediately made apparent is that they are all animated logos. This is so the company can make a statement about who they are and having these high quality animated logos shows how big the company really is. Logos like these take a lot of skill to make so an animator would need to be hired to make these. Due to how these logos reflect on the company, the cost of hiring an animator can be justified. Compare those to Film 4, which is a British independant film company. Granted, this is probably one of the more well off of the independent film companies due to them being a subsidiary of the Channel 4 TV network, but they are still very much an independant film company. This is also a moving logo, but this isn't animated. It is filmed live using a panning shot and parts of the logo have been strategically placed to create a perspective illusion. This is similar to Cha

0:00 - Fade from black 0:01 - Nikki Lauda looking around from the seat of his F1 car 0:02 - "Twenty-five drivers start every season in Formula 1, and each year..two of us die. What kind of person does a job like this? Not normal men for sure. Rebels. Lunatics. Dreamers. People who are desperate to make a mark, and are prepared to die trying." 0:04 - Shot of the sky with clouds going past 0:06 - Shot of the grandstand, Panning down to show James Hunt standing with three women on the starting grid 0:13 - Shot of the two front cars on the grid, Lauda's Ferrari on the left and Hunt's McLaren on the right 0:16 - Shot of someone putting their helmet on 0:17 - Shot of the Tyrell 6-wheeler F1 car 0:18 - High angle of a person performing checks on a car on the grid 0:20 - Shot of the Tyrell 6-wheeler F1 car from a crowd perspective. Out of focus flags are being waved in front of the camera 0:22 - Shot of the other Ferrari 0:24 - James Hunt standi

From some of the openings I've written about so far, and some of the things mentioned, it probably doesn't take much of a genius to work out I'm a bit of a car nut. These film openings are my favourite car based openings, all for different reasons. The Italian Job - 1969 First off there is The Italian Job. The end chase with the old Mini's in Turin is probably the highlight of the film, especially for me when I was younger. The film we owned was on two DVDs and I would only ever watch the second one for the car chase at the end. But that's not what I'm here to write about. The beginning with the Lamborghini Miura cruising through the alps with Matt Monroe's 'Days Like These' in the background has to be the most iconic film openings of all time. Until the very end of the opening, the opening actually has nothing to do with the film, other than setting the scene. An Italian car, the mountains in Italy (Great St Bernard Pass) and a cha